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As someone who's been in the retail industry for a while, I've seen how the retail landscape has changed. Despite what some might think, physical stores aren't going anywhere—they just need to evolve to stay relevant. In retail, sales are driven by the formula: customers per average ticket. Customers, in turn are influenced by visitors per...

Il y a quelques semaines je suis tombé sur une stratégie marketing qui a non seulement attiré mon attention, mais m'a également fait réfléchir sur les façons originales dont les entreprises peuvent attirer leurs clients potentiels et obtenir des données précieuses dans le processus.